A campaign by the State of CA to help finance college education for hispanics using the telenovela format and humor to make their pitch. Each spot is designed like a mini episode of a family saga with a daughter that wants to go to college!
A campaign by the State of CA to help finance college education among hispanics, using the telenovela format with humor to make their pitch.
A campaign by the State of CA to help finance college education for hispanics using the telenovela format and humor to make their pitch. Each spot is designed like a mini episode of a family saga with a daughter that wants to go to college!